Short Shift
\ ˈshȯrt ˈshift \
verb, noun
1. (Motorsport): The technique of upshifting early to maximize engine torque. By avoiding unnecessary RPM, dead time in the gear shift is minimized, ensuring smoother flow, better grip, and faster overall acceleration out of the corner.
Founded on experience, not assumptions.
Short Shift wasn't drawn on a whiteboard – it was shaped by the reality of a car dealership.
As third-generation car dealers, we developed the solution internally to eliminate our own pain points: Duplicate work, outdated posters, and system chaos.
The effect on our own operations was so compelling that in 2021 we sold our 104-year-old family business to go all-in on Short Shift. We brought a century of industry knowledge into the development to give today's dealers the tool we ourselves were missing.
The digital nervous system
Today, Short Shift functions as the nervous system for some of the largest automotive groups. We connect importer, dealer, and customer in real time. No delays. Zero deviations.
Precision over bureaucracy.
We don't believe in long roadmaps and complex implementation processes. The market changes faster than most IT projects are completed in today's automotive industry.
Our philosophy is precision and speed. We deliver features quickly, test them immediately in real stores, and continuously adjust based on actual use. With us, you get tools that work from day one, not a PowerPoint about the future.
Local technology.
All development happens in-house at Dronningens gate in Oslo. No sublicensing, no outsourcing.
When the market changes – whether through new taxes and fees, updates to marketplaces, or new regulatory requirements – we respond immediately. We understand automotive retail because we come from the industry.
Technology with a pulse.
We're building the "extra employee" that never sleeps, never forgets a specification, and presents your inventory perfectly. Whether the customer is in the showroom or at home.
Ready to shift into a higher gear?